Tuesday 23 February 2010

Why have Woody's fish prices gone up?


Why have our fish prices gone up?

All our fish is sourced from sustainable stocks around Iceland which is Frozen At Sea within 4 hours of being caught. This ensures we receive the highest quality product possible.
However, due to the UK’s traditional style of commodity trading of cod, the benefits and quality of these products is not recognised in the prices the trawlers receive. Vessel owners are now more likely to switch sales away from the UK to China in particular where it is regarded as a luxury menu item.
Tim Cartright Taylor of FASFA.

Another reason why Icelandic trawlers are under so much pressure is due to the current economic climate and the need of their Government to recover their debts. Many other variables affect the wholesale price of fish – anything from the time of season, the species of fish, processing, quotas, catches, fuel prices, exchange rates and the weather – at sea and on land.

We know that if we pay good prices for quality FAS fillets now, the prices of fish will stay reasonable for the long term. We hope you recognise the need to pay a little extra (hopefully temporarily) for a high quality product which comes from sustainable sources. If you do ever have any problems with your meal, please remember you can let us know either in the shop or on our Facebook page. Fish and chips in Barnsley.

Thank you,
Woody

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